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Theory was founded in the fall of 2016, and officially opened its doors in May of 2017. Our mission is to elevate the industry by providing world class customer service and offering the highest trained and educated team.

We are passionate about education and continuing to maintain a fashion forward edge. By partnering with L’Oréal Professionnel, Oribe, Olaplex, Living Proof, and R+Co. We are affiliated with platform artists from all over the world and offer state of the art products.

We are committed to our craft, company, and clientele alike and want your experience to be unlike any other.