Co-Owner + Stylist

Joi is from New York and has been doing hair for over 35 years. She continues her education and extensive training by traveling worldwide attending classes by platform artists. Being a certified color artist, Joi is inspired by every individual that sits in her chair. She loves making people truly happy and giving them GREAT hair! Her expertise ranges from curly hair cuts, pixie and shorter cuts, color correction and extreme makeovers. Joi is a free spirit and has a heart of gold. In her free time, she enjoys boating on the lake with her family and traveling.


Co-Owner + Stylist + Makeup Artist

Olivia grew up in the Woodstock area and graduated from the University of Georgia in 2013 with a degree in Public Relations. For over 15 years, Olivia managed, staffed and trained in the salon industry upon opening Theory Salon with her two partners. She loves education and flies from New York to LA throughout the year to learn from the industry's top platform artists. She has a passion for hair and makeup and specializes in blonding, balayage, and lob cuts. Olivia is certified in Balayage, as well as Keratin Complex Smoothing Treatments. When she's not behind the chair making her clients laugh, you can find her planning her next travel adventure or spending time with her hubby and two pups!


Co-Owner + Stylist

Lita is originally from Spain, then moved to New York for eight years and trained with Vidal Sassoon. She resides in Roswell and has been doing hair for over 20 years. Lita still continuously finds her passion for hair by making a difference in the lives of each person. Her expertise are in highlights, blowouts, and precision cutting. She is certified in Keratin Complex Smoothing Treatments  and is inspired by the needs of others. Lita is a talented stylist and enjoys making people feel great about themselves with a touch of sass. She travels throughout the world taking education classes from the industry's top artists.



Suzanne is from Connecticut but has called Georgia home for the last 20 years. She has been in the industry for over 25 years. After relocating to Woodstock
from Buckhead, Suzanne joined Theory in 2017. She specializes in color, especially reds and copper.
She enjoys learning new techniques and staying up to date on the latest trends. In her free time with her family, she enjoys gardening, and volunteering with her
girl scout.



Lacey is from Modesto, California and joined the Theory team in the early spring of 2019. She attended Kennesaw State University before pursuing her passion for hair in 2016. Lacey has a love for short styles, balayage, fashion colors, pina coladas and getting caught in the rain. She considers her chair a safe space for all conversation and values each unique relationship the hair industry has brought her. 


Salon Coordinator + Makeup Artist


Salon Assistant

Bio coming soon!



Bio coming soon!



Shelly has been in the beauty industry for over 20 years. The last thirteen were spent working for top color manufacturers teaching advanced color and styling techniques. Her portfolio has been featured at New York Fashion Week and she's worked with local designers as well. Shelly's work has been published in Modern Salon and Jezebel magazines. Her favorite part about being a stylist is building relationships, helping women find their best look for their personality, face shape, and lifestyle. Even though color is truly her passion, Shelly enjoys formal styling, cutting, and a complete look. She resides in Woodstock with her husband, daughter and Golden Doodle. 

Bio coming soon!


12195 Hwy 92 Ste 120

Woodstock, GA 30188

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